Privacy Policy

Last Updated: October 2025

9 YARD GROUP LIMITED (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy Statement explains our practices concerning the collection, use, storage, disclosure, and transfer of your personal data in accordance with the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486) (“PDPO”).

By using our website www.9yardgroup.com and our services, you consent to the data practices described in this statement.

1. Collection of Personal Data

We may collect personal data that you voluntarily provide to us, which may include:

  • Identity Data: Such as your name, Hong Kong Identity Card number (if legally required and justified)
  • Contact Data: Such as your email address, phone number, and mailing address
  • Account Data: Such as your username, password, and profile information.
  • Transaction Data: Such as details of purchases you make and payment information (e.g., credit card details, which are typically processed by third-party payment gateways).
  • Technical and Usage Data: Such as your IP address, browser type, device information, pages visited, and time spent on our site, collected via cookies and similar technologies.

2. Purposes for Which We Use Your Personal Data

Your personal data may be used for the following purposes:

  • To provide you with our services and products.
  • To process and manage your transactions and accounts.
  • To respond to your inquiries and provide customer support.
  • For direct marketing (see Section 4 for details and your rights).
  • To personalize your experience on our website.
  • To conduct research and analysis to improve our services.
  • To comply with applicable laws, regulations, and legal requests.

3. Direct Marketing

We may only use your personal data for direct marketing (e.g., sending you promotional materials about our latest offers, events, and services) with your explicit consent (opt-in).

You have the right to request that we cease to use your personal data for direct marketing at any time, at no cost to you. You can do this by using the “unsubscribe” link in our marketing emails or by contacting us directly at compliance@9yardgroup.com.

4. Disclosure and Transfer of Personal Data

We will keep your personal data confidential but may disclose or transfer it to the following parties where necessary:

  • Our affiliated companies, subsidiaries, and business partners.
  • Third-party service providers who assist us in operating our website, conducting our business, or servicing you (e.g., IT service providers, payment processors, logistics companies), under obligations of confidentiality.
  • Governmental or regulatory authorities, law enforcement agencies, and other organizations as required or permitted by applicable laws in Hong Kong.
  • Any other party to whom you authorize us to disclose your data.

Your data may be transferred to places outside of Hong Kong. If such transfers occur, we will ensure that appropriate safeguards are in place to protect your data to a standard comparable to the PDPO.

5. Use of Cookies

Our website uses cookies and similar tracking technologies to distinguish you from other users. This helps us to provide you with a good experience and allows us to improve our site.

You can set your browser to refuse all or some cookies or to alert you when websites set or access cookies. Please note that disabling cookies may affect the functionality of our website.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized or accidental access, processing, erasure, or loss. However, no method of transmission over the Internet or electronic storage is 100% secure.

7. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations.

8. Your Data Subject Rights

Under the PDPO, you have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of any inaccurate personal data.
  • Withdraw Consent: Withdraw your consent for the use of your data, where applicable.
  • Opt-out of Marketing: Object to the use of your personal data for direct marketing.

To exercise any of these rights, please contact our Data Protection Officer using the details provided below. We may charge a reasonable fee for processing a data access request as permitted by the PDPO.

9. Data Access and Correction Requests

Please send your data access or correction requests to our Data Protection Officer:

By Email: compliance@9yardgroup.com
By Post: 9 YARD GROUP LIMITED, 1805-06, Hollywood Plaza, 610 Nathan Road, Hong Kong

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Revised” date. We encourage you to review this statement periodically to stay informed about how we are protecting your information.